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China’s MV drive sales drop in 2014 and 2015
2014年和2015年中國(guó)中壓變頻器銷售下降

July 30, 2015 - China’s MV drive revenues declined by more than 10% in 2014 to $2.5 billion as increased competition and lower demand eroded prices, says IHS.

2015年7月30日——IHS報(bào)告顯示，隨著競(jìng)爭(zhēng)加劇和價(jià)格收到需求下降沖擊，2014年中國(guó)的中壓變頻器收入下跌超過(guò)10％，降至25億美元。

Enticed by double-digit market growth in 2012 and 2013, many industrial automation suppliers without an MV drive offering (Danfoss, Regal Beloit, General Electric and Schneider) acquired smaller MV drive suppliers such as Vacon, Benshaw, Converteam and LD Harvest, in the process providing additional scale, capital, sales channels and more comprehensive solutions to customers.

受到2012年和2013年取得兩位數(shù)市場(chǎng)增長(zhǎng)的刺激，許多沒(méi)有中壓變頻器產(chǎn)品業(yè)務(wù)的工業(yè)自動(dòng)化供應(yīng)商（丹佛斯、雷勃電氣、通用電氣和施耐德電氣）紛紛收購(gòu)一些較小的中壓變頻器供應(yīng)商，如偉肯、Benshaw、科孚德機(jī)電以及利德華福，提供額外的規(guī)模、資金、銷售渠道，以及更全面的解決方案給客戶。

As commodity prices fell in 2013 and oil prices in 2014, investment in oil and gas, mining, metals and cement industries (representing more than 60% of MV drive revenue) dried, leading to a decline in global 2014 MV drive revenues and a predicted decline in 2015. With more competitors in the MV drives market and lower demand, price competition increased, leading to 5% to 10% price concessions in most regions. IHS predicts MV drive revenues will contract again in 2015 and remain weak even into 2016. From 2017 to 2019, IHS predicts global MV drive demand will grow and price concessions will revert, leading to a more stable pricing environment.

由于大宗商品價(jià)格在2013年、石油價(jià)格在2014年開始下跌，石油和天然氣、采礦、金屬和水泥等行業(yè)（占中壓變頻器收入的60％以上）的投資萎縮，導(dǎo)致全球2014年中壓變頻器收入下降，2015年預(yù)計(jì)也將下跌。隨著中壓變頻器市場(chǎng)迎來(lái)更多的競(jìng)爭(zhēng)者，而需求縮減，價(jià)格競(jìng)爭(zhēng)加劇，導(dǎo)致大部分地區(qū)的產(chǎn)品價(jià)格普遍優(yōu)惠5％至10％。IHS預(yù)計(jì)，2015年中壓變頻器銷售將再次收縮，并一直疲軟到2016年。2017至2019年，IHS預(yù)測(cè)全球中壓變頻器的需求增長(zhǎng)，價(jià)格也將恢復(fù)常態(tài)，從而帶來(lái)更穩(wěn)定的定價(jià)環(huán)境。

The impact of lower commodity prices varies by industry, with industries tied to the production of commodities experiencing more competition, declining MV drive prices, and lower revenue, while industries such as plastic and rubber are benefitting from lower input costs and freeing up cash flow for purchases of MV drive equipment.

大宗商品價(jià)格走低對(duì)不同的行業(yè)影響也不同。與商品生產(chǎn)聯(lián)系緊密的行業(yè)面臨更激烈的競(jìng)爭(zhēng)，中壓變頻器的價(jià)格下跌，銷售收入降低；而例如塑料和橡膠等行業(yè)，則受益于投入成本降低，從而可以騰出現(xiàn)金流購(gòu)買中壓變頻設(shè)備。